Week in the Life of a Football Supporter With a Resident’s Smart Card
Part 1 of 8
Our fan Sam, is a typical family man looking to improve his future prospects. He is thirtysomething and married with two young children. He lives with his family in rented accommodation with the local council appointed housing association. He works full time 9-5 with the local council as an HR officer and is also a part-time mature student studying Business Management two evenings per week.
Sam goes to almost every home game and around 5 away games per season, but he is not a season ticket holder. He cant afford the one-off cost and does not know about the budget plan payment terms. He usually meets a friend at a local pub before home games, as he believes it is too expensive to eat and drink in the stadium.
Sam has a ‘Residents and Supporters’ smart card issued by the local football club as part of a joint venture with the local council. The card is a Football Club Membership Card with a closed purse, a payment facility that is only valid in the stadium and the club’s retail outlets (a closed purse owned and operated by or on behalf of the club can generate hundreds of thousands of pounds in additional income and efficiency gains).
The ‘Residents and Supporters’ smart card also allows payment by Europay / MasterCard / Visa (EMV) and is Local Authority Smart card Standards e-Organisation (LASSeO) & Integrated Transport Standards Organisation (ITSO) compliant. This means that it can be used to gain access to council provided services and on local transport. The card has also been developed and encoded in accordance with the emerging Standards for Smart Card Technology in Stadia.
Sam logs on to the club’s website and checks the fixtures for the coming month. He decides to purchase two tickets for tomorrow nights cup game, when he will take a friend from work who has never been before. Sam simply enters his ‘Residents and Supporters’ smart card number into the purchase screen. He chooses to pay for the ticket with the EMV payment. Once the purchase is complete Sam check his Loyalty points balance and it has increased by 200 (100 per ticket). He chooses the ‘print at home’ option, prints both barcoded tickets and then sets off for work.
The bus arrives. Sam gets on and presents his ‘Residents and Supporters’ card, which stores his ITSO compliant monthly bus ticket to the reader.
At work Sam uses his ‘Residents and Supporters’ smart card at the office building access control reader. This allows him to open the main entrance door. Because the card also acts as Sam’s staff pass it also has his photo and gives him access to his office and other relevant areas in the building. At lunchtime Sam is busy so he decides to eat at the staff restaurant. Most staff have council issued cards for Access ID and to pay for food but Sam’s can use his ‘Residents and Supporters’ card in all council staff restaurants. However, the e-purse used in council restaurants does not allow Sam to accru points, unlike the other e-purse also on the card.
At 17:00 Sam leaves the office and travels home on the bus again using his ‘Residents and Supporters’ card, which stores his ITSO compliant monthly bus ticket.
Monday is one of the two nights a week that Sam attends a part-time course held at the football club conference centre.
Sam drives to the stadium and presents his ‘Residents and Supporters’ smart card to the parking barrier. This opens as the CRM system tells it that Sam is Studying tonight so is entitled to free parking. Once the evenings study is over Sam leaves the car park using the ‘Residents and Supporters’ card to open the exit barrier.
When Sam gets home he checks his Loyalty Points balance again and sees that he received 50 point for attending college, as is part of a local ‘Self Development’ programme run by the council and supported by local businesses.
Number of uses of the ‘Residents and Supporters’ card. (10)
Week in the Life of a Football Supporter with a Resident’s Smart Card
Part 2 of 8
Sam follows his usual routine using the ‘Residents and Supporters’ smart card on the bus and to access his office building. At lunch time he goes in to the local library and borrows a book relating to his Business Management course. He uses the self-service desk and presents the ‘Residents and Supporters’ smart card to register the loan of the books, as the card also acts as a library card.
Sam decides to go straight to the football club from the office and meets his friend outside the stadium. Sam realises that he has forgotten his ticket, but is not concerned as he simply goes to the club shop where they read his card and confirm he was issued with a valid ticket. They then validate the access control system to accept the card. (In reality Sam did not need to do this as when he used the card to ID himself online the previous day when purchasing the tickets, the card and the barcoded ticket were automatically added to the access control system as valid for entry for this game. The system however would only accept the first form i.e. card or ticket for entry, once one form had been used the second would be automatically rendered void this is for security and revenue protection purposes.)
Sam’s friend arrives and they both enter the stadium Sam with the ‘Residents and Supporters’ smart card and his friend with his own barcoded ticket. In the stadium Sam and friend both get a drink and something to eat. As Sam has the ‘Residents and Supporters’ smart card he goes straight to the cashless payment queue which is shorter than the cash queue. To boost take-up of the new ‘Residents and Supporters’ card there is a discount on all products when paying with the pre pay e-purse. Sam pays using the closed e-purse and he is served quicker than his friend who is paying with cash. Sam also saves money. Sam then receives a text message from the football club Events Team thanking him for entering the stadium early and offers him a BOGOFF (Buy One Get One For Free) offer on the new line in pasties from a local bakers if he uses his closed e-purse for payment.
Sam and friend watch the first half during which Sam tops up his e-purse on his ‘Residents and Supporters” smart card by text message Then at half time he takes advantage of the BOGOFF offer.
After the match friend Sam uses his ‘Residents and Supporters’ smart card for the bus journey home. At home Sam checks his loyalty account and sees a total of 125 new points from his purchases and because he entered the stadium early.
Number of uses of the ‘Residents and Supporters’ card. (10)
Week in the Life of a Football แทงบอล with a Resident’s Smart Card.
Part 3 of 8
Sam follows his usual routine into work using the ‘Residents and Supporters’ smart card on the bus and to access his office building. Today is Sam’s birthday the football club CRM texts his mobile phone a 2-4-1 offer to eat in the restaurant at the stadium. To take advantage of this offer Sam meets his wife for lunch at the stadium. The offer also states that if he pays for the meal with the closed purse on his ‘Residents and Supporters’ smart card he will receive treble loyalty points. Sam tops up his e-purse on his “Residents and Supporters” smart card by text message. Sam redeems the 2-4-1 offer and pays for the meal with the closed e-purse on his ‘Residents and Supporters’ smart card.
When Sam returns to work he uses the ‘Residents and Supporters’ smart card to access his office building.
After work Sam decides to go to the gym he uses his ‘Residents and Supporters’ smart card for the bus journey and once at the gym, which is a council leisure centre. Sam uses the ‘Residents and Supporters’ smart card to gain entry to the leisure centre as it is also holds his membership details. Sam uses smart card inside the leisure centre to register his use of the gym and again to use of the swimming pool. Sam then travels home on the bus using the ‘Residents and Supporters’ smart card.
At home Sam logs on to the clubs website and checks the balance on his loyalty account. He discovers that he has an additional 350 points for topping up, paying in the restaurant and also a bonus for his birthday. Sam has also been given additional points for participating on one physical activity at the gym, this is a PCT initiative to promote healthy living and combat obesity and help reduce the pressure on the local NHS. The scheme is supported by the local council and the football club.